When done in the correct way, using videos in your overall marketing strategy will practically guarantee you’ll grab your customers and potential clients attention.
Of course, written text is essential to any marketing platform. It is an important part of communicating to get your marketing message to your customers, build credibility and build your brand. Yes, written text will still accomplish all of those things, but we live in a microwave society where no one wants to read. They just want to hit, “Play”. Your customers want it NOW, and they are not willing to wait for it.
Here’s a suggestion, don’t let them. Satisfy their appetites and put them in front of videos. Let’s talk about five benefits of video marketing.
The combination of sight, sound and storytelling with video creates an emotional connection with viewers of your content.
Infusing entertainment and education into your videos will connect your viewers hearts and minds emotionally to your product or service.
A video can take care of that by allowing you to reach viewers on an extra personal level. Moreover, that leads to better business. How much better? Well, research proves websites with video can produce 200 – 300 unique monthly visits and double the customer’s time on the site when compared to written text alone.
According to ReelSEO, a leading online video research firm, 34 % of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on TV.
Video Is Mobile
Approximately 24 million smart phone users in the U.S. watch videos on their mobile devices. Moreover, 75% of business executives watch videos at work at least once a week. What does that potentially mean for your company? Viewers. Traffic. More sales. A 10 – 25-second video can help you communicate an enormous amount of information compared to text alone. Viewers will be willing to watch, listen, and absorb more readily because it is easier and more convenient for them. Moreover, that extra convenience leads to more sales.
Social Media Sharing
Millions of people use social media as an outlet to share links to sites they find entertaining or interesting. Memes, YouTube videos, and yes, even websites are shared without batting an eye. Ignoring the enormous potential of social media sharing can be a painful financial mistake.
Video Adds the WOW Factor
What sells is personality and confidence. Joe Shmo may not buy his car online, but he very well may buy a riding lawn mower or look into a vacation home for sale. However, he evidently won’t consider opting for a site that doesn’t grab his attention. Video makes an immediate emotional connection that will not be created by other forms of marketing. Moreover, in the end, isn’t the growth of your business the ultimate goal?
Hey we’ve given you 5 benefits of video marketing. Check out 5 ways to maximize your video’s search engine optimization power.
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