Reliable and sustainable video rankings can be tricky to achieve, but that does not have to be the case. You could hire a “guru” to teach you how to rank videos online, or you can apply the following tips to your marketing strategy. They are simple to implement and produce the results needed to for video SEO success.
Hosting Your Video
You can take the free route of hosting your video. The most well known being YouTube is also the second largest search engine behind Google.
There are also paid services to host your videos. Two of the most popular are Vimeo Pro and Wistia. Paid services like those listed above give you more control of your videos.
Use XML Sitemaps
Video XML Sitemaps are essential to help potential customers find your video content. Sitemaps provide search engines with lists of the content of your videos. It makes the indexing of your videos easier for the search engines.
Choosing Relevant Keywords
Relevant keywords are essential for your video marketing and overall SEO strategy. Guessing what terms that you think will work is the wrong idea. Make sure you are performing the proper research to determine the best relevant keywords for your niche to get traffic to your videos. Also, there are important areas that you should consider placing the keywords you use: The file name of the video, The title of the video and within the video’s description.
Schema.org Markup and Rich Snippets
Search spiders and crawlers assist search engines by finding specific content on web pages. However, if they cannot find yours, they will not be able to report the content to be listed highly in the SERPs. You can help them find your pages by tagging your videos with codes from Schema.org markup and Rich Snippets. Google specifically recommends Schema for natural spider accessibility and to keep videos optimized.
GeoTagging and Merging YouTube with Google+
If you are going to use YouTube to host your videos, there is an optional setting that will allow you to get more juice out of your video. It is the GeoTagging setting; which acts as a GPS device to locate where your video was recorded. If localizing your business for building a growing customer base is needed, this will help do the job. Merging your YouTube channel with your Google+ account will also allow you to share your video content with your contacts.
Including a transcript with your video assist search engines in understanding the content appearing on your video. It is impossible for search engines to evaluate all content on a video. Transcripts come in handy here by acting as readable material for the listed videos. The written text of a transcript act as a webpage’s content. This supporting content, along with relevant keywords, is an essential piece for your videos marketing success. Programs are available to create transcripts for you if you are unable to do so yourself.
Okay, so your video is created, it is hosted on 3rd party video sites (YouTube, Vimeo Pro or Wistia) and it is embedded on your website. What’s next? You want to share it everywhere online that allows you to get your message out; this could mean sharing it in social media posts or by creating viral blog content. See, it is important to get as many relevant links going back to your video. Back links are an important part of online marketing, especially videos. The key to building back links without getting penalized by the search engines is to create them naturally.
When it comes to video marketing, social media sharing is an absolute must. Since one in two internet users register on Facebook, the conversion rates can be astronomical if you connect on a social level. Some video hosting services offer a simple sharing solution for social media. However, if hosting it yourself, you may need to add it manually. It is not rocket science, though, so don’t let that deter you from this step. Why is this so crucial?
According to research via online video maker, Animoto, 50% of Facebook users use YouTube for personal video sharing. Moreover, Twitter themselves reported that videos and photos get the most retweets.
The ultimate tip for video SEO success is to work smarter, not harder. Combine the above suggestions and you’ll be on your way to financial freedom. Find video creation firms in Northern, Virginia
Apply these other 7 video SEO strategies for more of a boost.
Image Credits: Images on this page appear courtesy of Stuart Miles, Tuomas_Lehtinen, KROMKRATHOG, tiramisustudio at FreeDigitalPhotos.net