Individual business goals may differ significantly depending on needs and overall dreams. However, one goal remains the same for entrepreneurs that have an online presence: to get their website on the first page of any of the search engines, especially Google. Strategically marketing with video can power your search engine optimization efforts to boost your rankings.
Here are five ways marketing with video can strengthen SEO:
Internet Users Watch A Lot Of Video
Can you even imagine the world without the internet right now? Most Americans cannot – a fact proven by comScore, a leading Internet research analytics company. Video captures the attention of the average consumer far beyond simple written text alone. In 2012, ComScore reported that Americans averaged nearly 40 billion videos in the month of January alone. That averaged out to be about 22.6 hours of video content watched for that month alone.
Videos Increase Engagement
It is a proven fact that video holds far more attention than simple written text. It is that whole emotional connection. Most business text reads like a textbook. It is clinical, straightforward, and in many cases boring. Let’s face it, we live in a microwave society, reading is a lost art. We only want to hit play, sit back and watch. A video can connect your viewer emotionally to your product or service. From a marketing standpoint, they have higher click-through rates over written text.
A video is just one essential component to your online presence, but it is an important one. Whether you are in front or behind the camera or doing voiceover; make sure you are incorporating video into your online marketing plan. Doing so will help strengthen your SEO efforts to better rankings.
Customers Rather Watch Than Read
We spoke about this above. Reading is a lost art in this age of information technology. Consumers rather watch compelling content than to read it. They prefer watching short videos rather than reading long and boring written text. Why do you think, I have a video on almost all of the pages on my website? Also, a video is engaging, and it is the fastest way to prove why your site deserves the customer’s business. Most importantly, if it customers rather watch than readgoes viral, the search engine optimization advantages are endless.
Videos Get Shared
Viewers that find video content to be valuable, informative and compelling will share it. Think about the last time you searched for something that you found either controversial, entertaining or inspiring. What did you do with it? I am sure you shared it with your friends and family on social media.
Sharing something online is known as a social signal. Social signals are important to SEO because it lets Google know that your content is relevant and popular. It then rewards you, over time, with a better position in the rankings.
Host Your Videos Across The Internet
To make the most of SEO, you must inundate the web with your videos. You will improve your SEO by embedding videos on your website, but diversity is important here as well. YouTube is the second largest search engine online, and, therefore, cannot be ignored but there are others. Consider posting your video on Vimeo, DailyMotion, Metcafe, and Google+.
Remember quality over quantity; always place the needs of your customers first over your need of better rankings. By operating this way, your SEO rankings will soar almost effortlessly as your business grows. It is a win-win situation.
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