SEO is NOT dead but if you think it is, then chances are your online presence is already dead or dying a slow death. That is a promise. Don’t let the internet fool you into thinking that there is a better way of gaining visibility online.
Below we provide seven reasons why you should invest in SEO.
First of all, the strategies utilized to greatly improve search engine optimization continue to work. Although details about organic web traffic from Google was pulled fairly just recently, the methods themselves continue to be sound.
It Will Not Stop Working
Based upon the manner of how search engines are evolving so quickly, it is impossible that SEO will fail to become ineffective anytime soon. Anything searched essentially rely on keywords; this link guarantees the ongoing effectiveness of SEO methods just as long as it exists.
There are several marketing techniques for advertising your business. Many involve expensive campaigns via PPC, social media ads, or email advertising. However, SEO can still offer a decent ROI without the requirement of additional expenditures and advertisement fees beyond your immediate budget. Social media ads may improve your image and PPC may do the same for your revenue, but organic SEO techniques can still easily get you up and running without breaking the bank.
Your Competitors Are Using It
The main thing to remember regarding SEO is that it is an evolving, and never ending, process. You think you’ve caught up with the current trends, and then something changes. Don’t let that discourage you. Keep moving forward to improve your rank position because if you do not, you are going to lose ground to your competitor. Your competitors are doing everything to ensure their website beats yours.
Maintain A Healthy Content Profile
When Google updates its search algorithm, the rules of SEO change. This is because search engines completely change how they look at and rate websites. An example of this is the modern importance of social media. This was not such an issue even a few years ago. However, now, content profiles are essential to better SEO rankings. You cannot just expect to slap a post or two together weeks or months apart and have a boatload of followers. Following theses local SEO tips and techniques for creating and maintaining a healthy content profile is necessary for success.
Your Potential Customers Hangout In Search Engines
Somewhere between 80-90 % of consumers now look at online reviews before purchasing something, and this number is only expected to grow. It will not be long before practically everyone is looking for products and services online. Wouldn’t you want them to be able to locate your company? Without organic search engine optimization available, consumers will have a tough time locating you and will ultimately choose your competitors.
Local and Mobile Search Optimization Work Hand in Hand
On April 21, 2015, Google updated their algorithm. It was created to give mobile friendly websites an advantage in Google’s mobile search results. They maybe did this because, according to comScore, a leading Internet technology company, a big hit occurred when desktop internet usage dropped by nine percentage points as mobile usage remained practically the same. The result was mobile users just exceeding internet usage over fixed desktop options for the first time. Why is this important? According to the Pew Research Center, nearly two-thirds of Americans are smartphone users, and many are using them as an entry point to online access.
Hopefully now you understand why search engine optimization is NOT dead, why it still works and why it is not going any where. Further more, I hope you see why it must play a major role in your online marketing strategy. To see how we can help you with that go check out what we offer clients.
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