SEO can be tricky for small business owners. It is constantly evolving, it is hard to keep up. Where do you even begin? Worry should not enter the picture here. Local SEO is essential for getting and keeping your local business visible online.
The following six strategies should help your small business become local SEO ready in no time.
Create Your Google My Business Page
Google is the largest and most popular search engine online. It provides free assistance to business owners via Google+ and the Google My Business platform. If you want to be successful online, you must create this Google page for your business. It is free. I highly recommend that you complete the entire profile.
Optimize And Properly Categorize Your Page
Just like you’d optimize your website, you should also make sure you optimize your search engine business pages. Be sure to include high-quality images, operating hours, and list your offered services. Categorizing your business is another priority here. Some local search engines allow each business 2-5 category options to help clarify what they provide since most companies do not focus on one product or service. Choosing the correct category is crucial because search engines refuse to list businesses that are either missing category information or contain mislabeled categories.
If you are not sure of what category to place your company under, search for a competitor in your exact niche and copy theirs.
Use High-Quality Photos
When any potential customer searches Google for a business, immediately a Google+ page listing appears on the right side of the search engine. Various information is listed there about that business, including photos. Customers want to see what you have to offer before they invest their time and money in your business. Logos are okay. However, in this case, they mean far less than the actual building and the products or services that a company offers. Google+ My Business allows up to ten or more pictures, so showcase your business. Show its personality, highlight the best parts of the company, show off the most popular products, and let a potential customer get a feel for what they can expect.
Accurate Business Citations
Inaccurate NAP listings can mess us your rankings. NAP stands for “Name, Address, Phone”, and a single typo or wrong number can throw off your entire listing. Moreover, the same business name could easily be listed elsewhere. So if your address and phone number is wrong, but another company whose name is similar to yours then they could end up with the business.
Get Real Online Reviews
Online shoppers base their how and where they spend money on reviews. According to research done by Econsultancy.com, 68% of customers who see both good and bad reviews are more likely to believe them. That can lead to more sales on your end if most of your reviews are positive. Bad reviews also give the business owner a chance to understand internal weakness and improve their service. Moreover, Google’s modern carousel design focuses highly on sites that receive customer reviews. So encourage satisfied customers to give online reviews.
Optimize Your Website For Maximum Exposure
While local business pages are essential to neighborhood and citywide activity, your online presence must also be optimized via your actual website. Keep optimization simple here. NAP information should always be up to date and accurate. Regional and city keywords are useful to use when and where applicable. Moreover, local content can go a long way to encourage readers in, around, and visiting or otherwise invested in that area. A visit to your website can easily lead to a sale. However, it will not result in anything if you do not follow the local SEO tips.
Find out how our company in Norfolk, Virginia can help you with your SMB digital marketing services.
Image Credits: Images on this page appear courtesy of Stuart Miles and winnond at FreeDigitalPhotos.net