When looking to bring on a social media consultant, what characteristics should you consider? Should you be concerned about their qualifications? Or is the results they produce enough? Will someone with experience in one social media platform be enough to meet your business needs or should he or she have general knowledge in all platforms?
Below, I have listed the seven qualities to consider before hiring a social media professional.
Have A Complete Understanding Of Your Niche
Your business social media needs will differ from another company’s needs. Whether you are a real estate agent, an author, musician, a non-profit organization, or run a small cleaning service, a social media consultant specializing in your industry will drastically reduce your marketing time and effort. He or she will know which social network or networks is going to get you the most for your marketing budget.
Ability To Align With Your Business Goals
Any social media consultant can promise to get you tons of followers, and most will likely fulfill that promise. But all followers are not equal. If those clicks, likes, or adds do not convert to sales, what’s the point? A consultant’s job involves more than simply getting a following; its all about quality and quantity. It involves learning about your goals, creating strategies to reach those, and implementing them into the social media outlets. A one-size-fits-all approach does not work for this type of marketing solution, so don’t fall for charm and false promises that it will.
Have A Complete Understanding Of Social Media Networks
A great consultant will understand social media networks, how they function, which to center your strategy around and why you should never ignore social marketing.
For example, if you run a B2B company your social media consultant should have you marketing on LinkedIn, Facebook, and Twitter. On the other hand, if you own a B2C company, he or she should have you focusing on Facebook and Twitter.
If you’re looking to work with one social network, then having the consultant with knowledge in that particular network is okay. But if you plan to market in more than one, then it is important that they have a general knowledge of every social network, big and small, in order to achieve the results you are wanting.
Willing To Work Hard
The social media consultant you hire must have passion for their work. This will reflect on the results they achieve for you. This will also push them to do everything in their power to help you reach and surpass your specific marketing goals.
Willing To Learn The Latest And Greatest Shiny Object
Technology is continually changing, and that extends to social media. Ask yourself this: Would you hire a retired Nokia tech to fix your newest iPhone? Chances are you wouldn’t even consider such an option. To prove their worth to your business, the right social media consultant must be familiar with the newest social network sites, applications, and how they can boost or affect your business.
Don’t be afraid to check their credentials. How long have they worked with social media outlets? Do they blog about them? Have they published any articles on the evolution of technology or digital marketing? Do they have and social media certification? The latter is not necessary, but it does show their willingness to evolve as needed. Do not hold back. Ask the questions you need to know. It is their job to provide the right answers.
Flexibility To Adapt Quickly
As a continuation of the above point, the internet is always evolving as well. It is certainly not just social media that a consultant needs to focus their attention. The need to adapt quickly to changes is paramount in the right professional for your company. Search engines and social media upgrades tend to go hand-in-hand. As Facebook and Twitter changes, Google may update its platform to support those changes. A shift in SERP is often the result. The right consultant will quickly and readily fill the gaps and keep your social media marketing running smoothly.
Dive into your potential consultant’s own social media accounts. How many followers do they have? What is their activity like? Do they provide good solutions? What responses do they receive, and how do they handle difficult or trolling behavior? These answers are essential hints at their ability to produce results for your business. As active and convertible followers are the ultimate goal here, never choose a consultant who has fewer followers than you already do.
If they cannot build their following, how can they be expected to develop their clients’? The right consultant will be easy to find on Google. If they are well hidden, move on. Professional social media consultants will also keep an active blog with regular and relevant posts on changes, concerns, and various elements of social media and SEO topics.
After all, this is their bread and butter. Don’t settle for less than mutual respect and treatment of your business.
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