How prevalent is mobile internet usage? According to the Pew Research Center, 10% of Americans own a smartphone but don’t have residential-based broadband internet service. Fifteen percent of Americans report they have limited options beyond their phones for internet service. Moreover, nine percent of Americans use mobile devices only for internet access.
As new technology emerges, mobile connection is becoming the norm for the entire American culture. Based on a comScore study between March 2014 – March 2015, desktop-only net connections dropped a whopping six percentage points while mobile-only barely fluctuated. This can affect business in countless ways if your website is not optimized for mobile traffic.
Read on for the four reasons why your small business website should be mobile-friendly.
Building The Brand’s Reputation
Constructing and maintaining a strong reputation are the cornerstones of a successful business. You could have a flawless marketing plan; content planned through 2018, and active social media accounts. However, if your company website is not mobile-friendly, then your potential clients or customers cannot quickly access nor navigate your site. They will often assume it is not professional, or it is not functioning correctly. So guess what? It is on to your competitor they go.
Enhancing Sales and Leads
According to the Internet Retailer, as of 2015, 30% of all e-commerce was based on mobile activity in the U.S. Global regions such as Asia, Europe, and Latin American-based markets grow far faster, which proves mobile business activity is here to stay. Moreover, according to the International Business Times, half of all mobile sales products are Apple products.
However, it is not just about sales. Mobile optimization increases the ability of potential customers to research your business online.
Mobile devices surpassed desktops for internet usage in 2014. Every business must remain competitive; even online. This includes digital interaction and online marketing in this category. Competition is always present, and your closest competitor can quickly surpass you. If your website is not SEO friendly designed nor mobile-responsive, you are likely handing customers to your competitors.
Search Engine Optimization Purposes
SEO plays such a huge part in website success. Mobile-based website optimization is so crucial that Google’s recent algorithm now penalize non-optimized sites by refusing to help mobile customers find them. Why would they do such a cruel thing? Search engines focus on helping people find the most relevant content. On April 21, 2015, Google dropped the hammer on any website that is not optimized for mobile. Their plan is to make it easier for searchers to find relevant mobile responsive websites.
What does this mean for you? If your website doesn’t meet this mobile requirement, you can kiss your rankings goodbye.
Also, Google has incorporated a “mobile-friendly” label in their SERPs. Fail to keep up with today’s technological requirements and your business can suffer drastically.
Still not sure how to implement the tips we outlined above? Don’t worry with our NOVA digital marketing solutions we can take care of all your needs. Give us a call today, (804) 220-0488.
Image credits: Images on this page appear courtesy of Stuart Miles, David Castillo Dominici and sheelamohan at FreeDigitalPhotos.net